date. 2023

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In the heart of Seoul, where the vibrant pulse of modernity meets the timeless elegance of history, stands the Sejong Art Center. Since its inception in the 1970s, this prestigious institution has been a cornerstone of cultural richness in Gwanghwamun, offering a sanctuary for the arts amidst the bustling city life. Today, it embarks on a transformative journey, welcoming a new era with a rebranding initiative designed to resonate with the next generation while honoring the nostalgic essence that has defined its legacy.

The design journey began with a deep dive into the soul of Sejong Art Center, understanding its historical significance, architectural beauty, and its revered place in the hearts of Seoul's art lovers. My goal was to craft a visual identity that speaks to both the timeless allure of its past and the dynamic future it promises.